About
What is that guy ?
That guy is the version of yourself that you desire to be.
It is the best version of yourself.
The mission
The mission of the brand is to expose as many men as possible to valuable information that will help them become that guy and therefore live a better life.
I will succeed at this mission by :
1. dedicating my life to researching what that guy is and how to become him in order to create valuable and truly helpful content for no cost.
2. I will also create content on my own journey to becoming that guy in the hope that people can take value from this and find it helpful.
3.Finally, I will donate a minimum of 25 percent of the profit made from the brand to a charity that also helps men become the best version of themselves. (As my financial situation improves outside of the profit made from the brand, my donations will increase)
The story
I originally started blogging back in 2022 in order to learn digital marketing and make money from it. But blogging quickly became much more to me than just learning digital marketing and making money.
I originally just wanted to create a brand that I was genuinely passionate about to make learning marketing more enjoyable so I came up with the idea for that guy.
I was always obsessed with being the best since a child, especially in sports. But after throwing away my sporting career, I lacked a meaningful outlet for my mentality and I was lost for a long time. I searched countless hours trying to find information on what to do with my life and also how to do it but I had no real success. All I knew at the time was that I needed to make money whilst at university because a delivery drivers wage wasn't sufficient so I gave up searching for something I was passionate about and pursued money. I had found digital marketing as a way of doing that. I didn't mind learning marketing but I was still lost outside of this and didn't know what to do with my life. I didn't know what the best version of myself looked like or how to attain him.
So when deciding on what my brand would be about in order to learn marketing, I decided I was going to create a brand that provides the valuable information, that I was also searching for, to men all around the world on how to be the best version of yourself.
I spent almost 2 years doing research on what that guy is and how to become him before I felt like I could deliver truly valuable information to people. I'm not saying that now I have all the perfect answers to life, I am just a hardworking, hungry and determined man trying to be the best version of myself. Hopefully by sharing my research, my own journey and my money I can help other people to become that guy too or at least inspire them.
Becoming him
As stated in the mission I will help people to become that guy by creating valuable content from thorough research and my own personal lessons. I will also donate 25 percent of the blog's profit to charity.
The content is divided into 2 areas :
1. The Blueprint
The blueprint lays out all my current best information that I have culminated through both my research and my own journey. It lays out exactly what I think that guy is and exactly how to become him in the structure of a course. This may change and get updated as I gain new information so it will always be updated with the best info I have so far.
2. The blog
The blog content has 9 different categories. Each category is a different element (derived from the blueprint) that contributes to a man being that guy. Each category is regularly updated with new content. There is no schedule of when I will post something because my content is all about value. If it takes me a year to research before posting something I'd rather do that and deliver true value instead of wasting people's time with regularly non researched posts. Every post is designed to help you achieve success in each category and therefore become that guy so sometimes that may take me some time to complete. But I will always post as regularly as possible
Who am I ?
Anonymity
I have chosen not to share my identity until the brand becomes more successful because, to be brutally honest, I just don’t have the courage to do so. Creating content online is a bit out of character for me and a lot of my friends and family wouldn’t understand what I am doing. And as much as I believe that my content can change the world for good and genuinely help people there is still a possibility that I fail to do so. So, I suppose due to the fear of judgement, failure and causing confusion, I have chosen to remain anonymous until I can say my brand is successful. When the brand has more recognition from people who engage with and appreciate my content, I will be able to share my identity with the world and tell my friends and family what I am doing with confidence, because at that point even if they don’t understand what I am doing, I can at least show them that people support it. I can show them that what I am doing is genuinely helping people, delivering value and making a difference in people’s lives.
To make that difference in people’s lives, I need to be completely vulnerable and truthful in my content to make sure I can deliver as much value as possible. So it may sound counter intuitive to remain anonymous because there is immediately less transparency and vulnerability in my content. However, due to my anonymity it will create a situation where I can openly share the truth without having the fear of judgement.
Like Bruce Wayne said, “It’s not who I am underneath, but what I do that defines me”. Judge me not on who I am, but instead on the value that I deliver through my content.
My Brief Background
I can still share my story and information about myself without exposing my identity.
I am a young man that is hungry and determined to become that guy.
Growing up I have always been determined to be the best and be a winner. I was obsessed with the feeling. This mentality mostly manifested itself in sports (but it would also come out in call of duty or FIFA as well). This attitude helped me excel in life but particularly in a sport called rugby. I got to a professional teams academy team but, after being tipped to make the national team for my age and become a professional, I threw away the opportunity and chose to play football at a lower level instead.
After doing this I ended up seriously regretting the decision because 2 years later I became a university drop out working a dead end job. I went from being a teenager with all the potential in the world to a young man that was lost and had no clue what do with his life.
All I knew at this time was that I needed money and that I had always wanted to have my own business. I found digital marketing as a possible method to make that happen so I began learning with an online course. I also luckily found a digital marketing university course in my city which I reapplied for the next year. As I progressed, I found that it was supposedly useful to create a blog to get practical experience of digital marketing. So I decided to create one and after pondering on what the theme of the blog would be, I decided to make it about helping other lost men, like myself, to become the best version of themselves. I then spent almost 2 years researching how to be the best version of yourself as a man before I started creating content.
Through the process of doing research to help other people become that guy, I found so much helpful information to help me do the same in my own life. And after those 2 years I could finally say I was on track to being the best version of myself again.
Trying to create this content for people has truly changed my life for the better and I realised that, wether the brand becomes successful or not, I am going to try create content for this brand for the rest of my life because of how much my life has improved since starting. On top of that, not only does the blog help me learn how to become that guy, but I even have the prospect of helping other people on their journey to becoming him at the same time.
I can’t think of anything better to do with my life than to learn how to become that guy whilst helping other people to do it at the same time.
During my 2 years of research, I learned that one part of being that guy (not the only or most important part) is to be financially secure. Creating content for this brand even gives me the prospect to do that as well with making money from the traffic coming to the brand. I can also learn how to make money outside of the brand as well because it gives me a platform to learn digital marketing.
However, it must be noted that even if I make no money from this blog, the information that I have learnt and the feeling of helping people to live better lives is enough to make me want to continue creating content forever
The Pheonix
The pheonix is the symbol of that guy.
It is a mythological bird that is immortal and can continuously become reborn. When it is time for it die, it bursts into flames and burns itself and then is reborn from the ashes.
This is a representation of what you must do to become that guy. On your journey to becoming him, you have to consistently let parts of yourself die and become reborn as a new person. Over time you will slowly become a completely different person with new knowledge, new habits and a new appearance.
